Jeffrey C. Paulic

Graphic/Web Design and Online Marketing
Phone: 816-506-7657  •  E-mail: jpaulic1@comcast.net

Experienced and innovative Marketing Manager with 15+ years of progressive experience producing exceptional growth in online sales and logistics. Consistently outperformed in assigned roles and responsibilities, bringing revenue through increased online presence, trade shows, and modernization of marketing departments. Proven leader able to effectively manage time and resources to train and incentivize exceptionally high-performing teams. Track record of improving website activity through complete overhaul and subsequent upkeep in a manner aligned with the business processes to drive sales and accelerate overall company performance. Commitment to product development and sustaining of strategic flexibility while creating a competitive advantage for the reach of the organization.

VALUE OFFERED

Career Highlights

 

Bluewater Group, Overland Park, KS,
October 2018 – Current
Manufacturer of Reverse Osmosis water purification systems for home, small offices and commercial applications.
Marketing Manager

Generated leads for the US sales team by crafting social media posts, email newsletters, and trade shows and managing the delivery and reporting of these efforts. Working closely with senior management in the US as well as the home office in Sweden I was able to help the home office implement web standards such as regional SEO and lead capture online forms.

• Managed trade show efforts working with a trade show vendor who provided logistics and set up support of 5 annual trade shows across the nation.
• Oversaw updates of the US portal of the corporate website ensuring content was up to date and relevant to US distributors and resellers.
• Redesigned email communication newsletters to meet the needs of the US sales office increasing click through rates to more than 15% and increasing leads more than 100%.

 

RILEY DRIVE ENTERTAINMENT, Shawnee, KS
MARCH 2018 – MAY 2018
A privately-owned holding company for restaurant and bar establishment concepts with $18 million in sales in 2017.
Marketing Manager

Maintained offline and online menu systems and design of printed menus for all company establishments before the Marketing department was abruptly outsourced to a management company. Increased use of loyalty program and mobile application to incorporate table side ordering and payments. Managed social media feeds for the companies 13 locations. Implemented Facebook paid advertising and reported results accordingly. Managed company job postings on social media. Maintained and refined multiple restaurant websites, driving business growth and development while championing effective and efficient operational integrity and highest quality product standards.

• Reduced weekly hours required to manage 13 Facebook business pages by half through implementation of HootSuite social media management.
• Created Taco Hangover 1-year anniversary campaign generating over 300 FB event engagements, +600% over average, and the store’s highest single day sales of $18,000.
• Reduced company expenses for Indeed Job Posting by more than 50% through use of standardized postings, reducing sponsorship costs and enhancing applicant landing pages.

NAZDAR SOURCEONE, Shawnee, KS
MARCH 2010 – MARCH 2018
Nation’s largest provider of supplies to the textile and graphics printing industries.
E-Commerce Manager (2013 – 2018)

Promoted to E-Commerce management to discover untapped market value of online sales and marketing. Maintained an online product portfolio of more than 5,000 SKUs across more than 1,500 product pages, generating new customers in the digital sales market. Provided efficient customer service to online accounts. Managed a $100k Google AdWords Paid Advertising budget. Managed direct report as well as outside relationships. Oversaw quality assurance of all software updates. Responsible for 6+ marketing email blasts per week. Provided detailed monthly updates of sales and web traffic. Maintained direct communication with all company CSR and Sales departments.

• Led 5-member team of developers and managers in overhauling the Nazdar.SourceOnce.com site with a budget of $175k, increasing number of item data points by 350%.
• Increased year-over-year sales for five consecutive years, leading to a 2017 total of $6M+ in online sales.
• Fostered continual online sales growth due to weekly email marketing campaigns and the implementation of Google AdWords and Shopping ad sales, with a monthly average of 80% ROAS.

Division Marketing Manager (2010 – 2013)

Promoted to lead a team of marketing specialists in creating new campaigns and trade show opportunities. Strategically planned business development in working directly with Product Managers to create monthly sales promotions, with outside vendors to create monthly brand sponsorships, and with Trade Show management to design a captivating booth experience. Assisted Trade Show management with overall event operations and experience with a strong emphasis on marketing. Updated company’s printed catalogs and marketing materials, consisting of photography production and management of calendar campaign. Acted as national Trade Show floor manager in traditional Manager’s absence, handling union personnel, logistics, and lead systems follow up.

• Implemented annual calendar production switch from desk to wall format, resulting in 40% reduction in production costs and a surplus of funds due to 33% increased revenue from vendor sponsorships and 75% postage reduction.
• Created 24 monthly campaigns for individual segments, with an average 20% lift in sales due to online banner ads, email campaigns, and magazine print ads.
• Efficiently and accurately delivered more than 270 email promotions per year to more than 3M contacts.

Web Designer (2010 – 2013)

Managed websites for Nazdar, Nazdar SourceOne, and Nazdar Consulting Services, including maintenance of several intranet websites targeting sales and research. Monitored four working extranet websites in addition to the three working intranet websites. Collaborated with product managers, internal research teams, and sales and marketing teams to maintain steady flow of information on an online platform.

ADDITIONAL WORK EXPERIENCE

LI’L GUY FOODS, Kansas City, MO, 2007 – 2008
Marketing Manager
A local family-owned manufacturer and distributor of authentic Mexican food products to mid-west region states. (2007-2008)

• Program manager for $180K sports sponsorship program leading all in-stadium, mass media, demonstration efforts and corporate/public relations.
• Brought to market 5 CPG product SKUs and managed all aspects of product development process including package development, market insertion, POP/POS, and mass media advertising.
• Concepted, wrote, and produced 1 television and 7 radio advertisements supporting the Li’L Guy/Chiefs campaign.
• Hired and led 8 person In-Store Demonstration team tasked with introducing new product lines to consumers.

RYCOM INSTRUMENTS, Raytown, MO, 2005 – 2006
Marketing Manager
A local manufacturer of buried utility locators used in Outside Plant Management and Damage Prevention Industries.

• Oversaw all aspects of the corporate communications process: websites, online and offline advertising, vendor RFQs, and corporate communications to distributors, vendors & media outlets.
• Crafted look and feel of and oversaw implementation of a new corporate website. In six months increased unique visitors from 2,000 to more than 8,900 visitors per month and increased time on site by more than 200%.
• Implemented Yahoo/Google paid search placements utilizing dedicated product specific landing pages.
• Managed private dealers hosting site and was responsible for ensuring current sales materials and product information were available to retail partners.

PIONEER FINANCIAL SERVICES, Kanas City, MO, 2003 – 2005

Lead Graphic Designer and Project Manager
A group of financial organizations providing financial services to active duty/retired military personnel/DoD employees.

• Art directed online and offline marketing campaigns crafting integrated campaigns utilizing Web, E-mail, newspaper and direct marketing.
• Art directed 2004 and 2005 NASCAR sponsorship crafting look-and-feel for Web site, E-mail, newspaper and direct marketing.
• Art directed look and feel of 2 extranet and 1 intranet e-commerce site. Worked directly with Java developers to craft look-and-feel of Yahoo shopping carts with Pay-Pal based POS.

WSA CORPORATION, Shawnee, KS, 2000 – 2003
Marketing Manager – Web Master
Job search and services company providing resume writing and distribution for $100K-$1Mil executives.

• Responsible for negotiating media buys for targeted online campaigns based on geography, income and gender.
• Created prospect acquisition marketing campaigns that lead to more than $12 million in sales.
• Created forecasting and analysis tools to support a $1.5 million yearly advertising budget that reported sales and ROI to senior management.
• Worked directly with .NET developers to create a 37-letter, automated e-mail follow-up program to re-engage prospects at critical points in the pre-sales process.

UNITY SCHOOL OF CHRISTIANITY (HQ), Lee’s Summit, MO, 1994 – 2000
Senior Artist and Web Designer
World Headquarters of the more than 120 year-old internationally recognized religious movement.

• Art directed and managed production of Unity Magazine with a subscriber base of 125,000 to 11 countries.
• Participated in the budgeting and implementation of a $425K annual departmental operating expenses.
• Art director of the school’s very first web presence in 1996. Worked closely with Cold Fusion developers.

ACADEMIC BACKGROUND, CERTIFICATIONS

• Bachelor of Fine Arts in Commercial Art, CENTRAL MISSOURI STATE UNIVERSITY
• (35 of 36 hours complete) Masters of Science Integrated Marketing Communications, Kansas University
• (in progress) Associates of Computer Science Information Systems, METROPOLITAN COMMUNITY COLLEGES
• Google Certified: AdWords, AdWords for Mobile, Analytics (Individual Certification)

TECHNICAL SKILLS

Infor, SalesForce, SubSpot, Marketo, Hootsuite, Microsoft Office Suite, Adobe Creative Suite, Camtesia, Prezi, Font Management, Facebook Paid Ads, HTML, CSS, Javascript, WordPress, DotNetNuke, ModX, Drupal, Constant Contact, Mail Chimp, Vertical Response, ReachMail